Fusing advertising and entertainment has created an extremely cost-effective and memorable form of online advertising. Advergames can be used to promote brands and products with the chance to reach a potential audience of millions worldwide, for a fraction of the cost of most other forms of advertising. They have no fixed lifespan and, they continue to deliver results for as long as customers are using them.
No longer just the preserve of the younger generation, research has shown that a large percentage of casual online games players are adults Women, too, are just as likely to play as men, making them suitable for targeting a wide range of demographics with response rates of between 10% and 30%.
How La Factoria can help
We have been developing games since before 2000, and our history of creating stunning illustrations, graphics, matched with pioneering interfaces and educational content, means we have the skills to create custom advergames, tailored to your brand, across all the digital media interfaces.